Privacy policy.

Privacy Policy for RUNWAi Website and Services

RUNWAi is a Brand/Project operated by PIX Ltd.

This Privacy Policy explains how PIX Ltd (“we”, “us”, “our”), operating through the website www.runwai.agency (“Website”), and its project RUNWAi, collects, uses, stores, and protects your personal data. By accessing the Website or submitting a quotation request, you agree to this Privacy Policy.

We comply with the UK GDPR and, where we process personal data of individuals in the European Union, we also comply with the EU GDPR.

1. Who we are

PIX Ltd is a company registered in England and Wales at 71‑75 Shelton Street, Covent Garden, London WC2H 9JQ.

If you have any questions about this Privacy Policy, your data, or how to exercise your rights, please contact us at here@runwai.agency.

2. What personal data we collect

We may collect the following information:

Contact and business details: name, email address, business name, phone number, and any garment, brand, or design information you provide via our contact form or Formblocks.
Technical and website data: when you visit the Website, we may automatically collect:

IP address,

browser type and version,

device information,

pages viewed and referral sources (via Squarespace analytics and cookies).

We do not operate a public e‑commerce checkout on the Website; payments and broader transactional data are handled under a separate signed contract.

3. Legal bases for processing 

Under GDPR, we only process your personal data where we have a lawful basis. The main bases we use are:

Performance of a contract: Processing necessary to provide RUNWAi services, handle quotation requests, manage projects, and fulfil contractual obligations.
Legitimate interests: Using data for internal analytics, service improvement, and basic website‑operation where it is not overridden by your privacy rights.
Consent: For non‑essential cookies and analytics (via our cookie banner), we obtain your prior, informed consent before any tracking technologies are activated or stored on your device.

4. How we use your data

We use your personal 

  • To process and respond to quotation requests you submit via our contact form or Formblocks.  

  • To provide and manage the RUNWAi services you request, including producing AI‑generated fashion content and outputs.  

  • To communicate with you about your project, revisions, and delivery.  

  • To store and manage your client materials securely, as described in our Terms and Conditions.  

  • To analyse Website traffic and performance using Squarespace analytics and cookies, but only where you have given consent.  

  • To comply with legal and contractual obligations under UK law and, where applicable, EU law.

    We do not sell your personal data to third parties for marketing.


5. Cookies and analytics  

We use standard cookies and analytics through Squarespace’s built‑in tools and Formblocks:

  • Essential cookies: These are strictly necessary for the Website to function securely and load correctly. They are always enabled.  

  • Non‑essential cookies and analytics: These track page views, traffic sources, and device information to improve our site and user experience.

    You will see a cookie consent banner when you first visit the Website. This banner:

  • Explains which cookies and analytics are used.  

  • Asks for your explicit consent before enabling any non‑essential cookies or analytics.  

  • Allows you to accept or reject non‑essential tracking and to change your choices at any time.  

  • Squarespace does not load non‑essential cookies or analytics on your browser unless you consent.

You can also manage or disable non‑essential cookies via your browser settings.

6. Who we share your data with  

We may share your personal data with the following categories of recipients, where necessary and in line with GDPR:

  • Squarespace, as our website and hosting provider, which may process analytics and visitor data on our behalf.

  • Formblocks or similar form tools, which may store and process form submissions.

  • Other service providers (e.g., cloud storage, email and communication tools) used to deliver and secure our services.

We only share data on a need‑to‑know basis and require these providers to protect your data in line with GDPR and UK‑DPA standards. We do not share your data with third‑party advertisers unless you give explicit written consent.

7. How long we keep your data  

We retain your personal data for as long as necessary:

  • While your project is active and for any reasonable period required to complete contractual obligations.  

  • For any legally required period under UK law (and EU law where applicable), such as tax, accounting, or dispute‑resolution purposes.  

  • After your project ends, we may keep limited records for audit, compliance, or business‑continuity purposes, but not for unrelated marketing or profiling.  

If you request deletion (where your rights allow it), we will comply, subject to legal retention obligations.

8. Your data protection rights

Depending on your location and applicable law (UK GDPR or EU GDPR), you may have the right to:

  • Request access to the personal data we hold about you.  

  • Request correction of inaccurate or incomplete data.  

  • Request deletion or restriction of processing in certain circumstances.  

  • Object to or limit certain types of processing (e.g., use of your briefs, garments, or outputs in our portfolio).  

  • Withdraw consent for data processing where consent is our legal basis.  

  • Lodge a complaint with the relevant supervisory authority [the Information Commissioner’s Office (ICO) in the UK, or the equivalent body in the EU member state where you are base].

To exercise any of these rights, please contact us at here@runwai.agency.

9. Data security

We take reasonable technical and organisational measures to protect your personal data, including:

  • Storing client materials and project data on secure servers with cloud backups.  

  • Limiting access to authorised personnel involved in delivering RUNWAi services.  

  • Using Squarespace’s standard security measures for website hosting and analytics.

    You understand that no online system can guarantee 100% security.

10. Data transfers  

Your data may be stored or processed outside the UK (for example, on servers used by Squarespace or Formblocks). Where this occurs, we will ensure that appropriate safeguards are in place, such as standard contractual clauses or equivalent mechanisms, to protect your data in line with UK GDPR and EU GDPR.

11. Children

Our services are provided exclusively to businesses and sole traders. We do not knowingly collect personal data from individuals under 18 years old and do not provide services to minors.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technical practices, or legal requirements. If we make material changes, we will indicate the updated date and, where appropriate, notify you (for example, via email or a notice on the Website). Continued use of the Website or our services after changes constitutes your acceptance of the updated Privacy Policy.

13. Contact us

If you have any questions about this Privacy Policy, our cookie practices, or how we handle your personal data, please contact:

PIX Ltd  

71‑75 Shelton Street, Covent Garden  

London WC2H 9JQ  

Email: here@runwai.agency

Last updated: April 2026